Digital twin models can play a pivotal role in non-business settings, from public services to charitable organizations, and a myriad of non-profit agencies. Just follow the same principles and method for building digital-twin business models.

I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the…

Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model…

One of the simplest but most powerful frameworks in the Strategy Dynamics method is the structure that drives sales growth. An example shows how this works … A…

A McKinsey expert once told me “A dynamic model is like Kleenex – use it to fix an issue, then throw it away”. Now some digital twin business models…

Some small causal structures arise and work reliably in many cases to capture how things change. And businesses in many sectors share completely standard structures. Using standard structures saves…

There’s money to be made in declining markets – especially if you can exploit rivals who don’t understand what you do. So model out how you can play…

Digital twin models are powerful, because they match reality – but only if we get them right! So I always tell new-comers “If the model’s behaviour doesn’t match reality,…

You can beat a competitor by taking out the “loose bricks” in their wall – customers, products, even staff – that are most easily taken, but valuable, until…

Since posting about our digital twin business models recently, many people have asked “What the heck is this digital twin thing any way?” or even “How on earth…