I’ve talked before about the rock-solid theory behind dynamic business models that enable them to be true digital twins – accurate replicas that both look like and behave like the real world. But how to illustrate the deep, deep principle that makes this so … ? Feathers and flapping Think…

I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the UK’s beloved retail giant. This iconic company had recently experienced a golden era of robust profit growth, but then found itself in…

Is strategy, like economics “pre-science, like astronomy before Copernicus and Galileo.” (Steve Keen: Debunking Economics )? We laugh at superstitions like“Storks and babies arrive around the same time – storks must bring babies”, but all that is different in most of the strategy science today (and much other social science), is that we use…