Strategy in tough times

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I have just been asked to include a specific extra section on this in the LBS ADP executive course on which I teach, which reminds me it may be useful to many others, so here’s a very short summary

First, it’s unlikely that making big throws on changing your strategic positioning will help much – it may even be damaging. Sure, you might get a bit of revenue support from adding or moving to a slightly lower-priced proposition as ...

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