Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model […]
digital twin business models / Strategy / Views
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Re-usable and continuing solutions: Most models are not Kleenex!
A McKinsey expert once told me “A dynamic model is like Kleenex – use it to fix an issue, then throw it away“. Now some digital twin business models […]
Strategy
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Common structures and business models apply to MANY cases, making digital twins faster to build and more reliable
Some small causal structures arise and work reliably in many cases to capture how things change. And businesses in many sectors share completely standard structures. Using standard structures saves […]
Strategy
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Exploiting industry dynamics to win in a falling market
There’s money to be made in declining markets – especially if you can exploit rivals who don’t understand what you do. So model out how you can play […]
Strategy
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When a digital twin business model tells you something you didn’t know
I often tell students “If the model’s behaviour doesn’t match reality, there’s something wrong, so fix it before moving on” I should add that one of two things […]