A partner in a top strategy consulting firm once told me … “We don’t bother with intangibles in our client work – they are undetectable, unmeasurable, and unmanageable“ […]
Strategy
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Get real about the price-elasticity of demand
Most readers probably recognise this “economics-101” standard price-elasticity curve. Unfortunately, it only gets anywhere near realistic in the very special case of anonymous commodity markets, so is not […]
Strategy
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Use the Value Curve to grow customers and sales
I explained last time how to use the customer groups/needs matrix to define and size business development opportunities (see here). I then promised to explain how to use […]
Strategy
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HOW to wrangle wicked business problems
I have been puzzled by the documented cases of supposedly “wicked” problems that do not seem to me to be particularly wicked at all, and I suspect do […]
Strategy
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There’s much more to ‘strategy’ than the business plan (A)
I got challenged for my claim that the issues in this figure are all unavoidably parts of managing strategy. Strategy, they say, is only about Formulation and creating […]