Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model…

One of the simplest but most powerful frameworks in the Strategy Dynamics method is the structure that drives sales growth. An example shows how this works … A…

A McKinsey expert once told me “A dynamic model is like Kleenex – use it to fix an issue, then throw it away“. Now some digital twin business models…

Some small causal structures arise and work reliably in many cases to capture how things change. And businesses in many sectors share completely standard structures. Using standard structures saves…

There’s money to be made in declining markets – especially if you can exploit rivals who don’t understand what you do. So model out how you can play…

I often tell students “If the model’s behaviour doesn’t match reality, there’s something wrong, so fix it before moving on” I should add that one of two things…

You can beat a competitor by taking out the “loose bricks” in their wall – customers, products, even staff – that are most easily taken, but valuable, until…

Since posting about our digital twin business models recently, many people have asked “What the heck is this digital twin thing any way?” or even “How on earth…

I made the case in another post that a digital twin business model IS the KPI system that explains how the business is performing, and will likely perform…

A mid-scale corporate law-firm asked for help on a business development challenge. Their partners were, naturally, working hard at finding and winning new clients. They were having some…