Strategy Dynamics Briefing 47: Resources remaining useful after leaving

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Resources can continue to be relevant even after they are lost. Former customers recommend or dissuade others to buy a product, and former staff may recommend or dissuade friends about joining an employer. A clear case concerns university alumni. Most universities now have substantial programs in place to keep in touch with former students, predominantly with the aim of raising money from them, but also to attract future students and commercial partners. Whilst this alumni-recommendation process is widely understood in ...

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