Kim Warren on Strategy
Strategy insights and living business models
When waking up dormant customers offers more opportunity than winning new ones
A mid-scale corporate law-firm asked for help on a business development challenge. Their partners were, naturally, working hard at finding and winning new clients. They were having some…
Strategy Dynamics Briefing 47: Resources remaining useful after leaving
Resources can continue to be relevant even after they are lost. Former customers recommend or dissuade others to buy a product, and former staff may recommend or dissuade friends about joining an employer. A clear case concerns…
Strategy Dynamics Essentials
Strategic Management Dynamics
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