From CSR to ROI at Nike

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Many firms seem stuck with the idea that Corp Social Responsibility = cost. A free case study from MIT on Nike makes the case that CSR has driven ROI, though also makes clear the challenges of working out what to tackle, at least in their case. It would seem worthwhile for other firms to read this and ask if their might be a case for them also to plug CSR into their strategies, rather than treating it as a ...

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More on sustainability and strategy

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Two solid pieces on strategy implications from sustainability. The Business of Sustainability report from BCG reviews the impact the issue is having on companies and how it is affecting their strategic management. Most now see it as far more than just the latest fad and potentially a big factor in their future success – or failure. Sloan Mgmt Review summarises this report, 5 mini-cases on Nike, Rio Tinto, GE, Better Place and Wal-Mart, and articles on implications for competitive ...

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