From CSR to ROI at Nike

Many firms seem stuck with the idea that Corp Social Responsibility = cost. A free case study from MIT on Nike makes the case that CSR has driven ROI, though also makes clear the challenges of working out what to tackle, at least in their case. It would seem worthwhile for other firms to read this and ask if their might be a case for them also to plug CSR into their strategies, rather than treating it as a charitable side-line.

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