Kim Warren on Strategy
Strategy insights and living business models
AI: how to make bigger mistakes, faster
A while back, a life insurance company developed a great new policy-product, aimed at “high-net-worth individuals” – especially people with higher incomes, who wanted to protect their families…
Get real about the price-elasticity of demand
Most readers probably recognise this “economics-101” standard price-elasticity curve. Unfortunately, it only gets anywhere near realistic in the very special case of anonymous commodity markets, so is not…
Use the Value Curve to grow customers and sales
I explained last time how to use the customer groups/needs matrix to define and size business development opportunities (see here). I then promised to explain how to use…
Extend your strategic reach with the customer groups/needs matrix
When I challenged the ‘wicked problems’ notion (see What makes a wicked business issue? and HOW to wrangle wicked business problems), I mentioned a framework for extending the…
HOW to wrangle wicked business problems
I have been puzzled by the documented cases of supposedly “wicked” problems that do not seem to me to be particularly wicked at all, and I suspect do…
What makes a wicked business challenge?
Thanks to everyone who responded to my call for examples of “wicked problem” cases. What a rich and diverse set of topics! Working through these, maybe this framework…
Strategy eats culture for breakfast - yes, you read that right
Given all the hard work that true experts put into building powerful solutions to strategy challenges, it is truly depressing how easily folk are seduced by sexy-sounding slogans.…
There's much more to "strategy" than the business plan (B)
More on that push-back from a strategy expert, challenging my claim that the issues below are all unavoidable parts of managing an organisation’s strategy. Strategy – they say…
There's much more to 'strategy' than the business plan (A)
I got challenged for my claim that the issues in this figure are all unavoidably parts of managing strategy. Strategy, they say, is only about Formulation and creating…
Planning and managing Net Zero programs
Small and medium enterprises (SMEs) account for a large fraction of greenhouse-gas emissions (GHGs) from the business sector. But although most SMEs undoubtedly want to “do the right thing”…