Given all the hard work that true experts put into building powerful solutions to strategy challenges, it is truly depressing how easily folk are seduced by sexy-sounding slogans. Over the many years, we have been told that our strategic performance would be transformed by “creative destruction“, ” a blue-ocean strategy“,…

A smart-arse student glibly stated ”Culture eats strategy for breakfast” – a remark attributed to Peter Drucker. A quick Web-search finds this quote often admiringly repeated. But it”s an example of something way too common in management – outrageous statements that sound great but are just nonsense. We don”t need…