Strategy insights and living business models
Briefing 36 introduced the idea that resources develop through stages. Product development is one such process that has long been well understood.
What are the yypical stages?
Analytics: the New path to Value reports on what leading firms are doing with analytics. It offers five big recommendations. Whilst reasonable enough, they raise more questions than […]
So far, we have simply assumed that resources can be switched on and off, but in many cases, resources may develop through a series of states. Sometimes this happens entirely within an organization, such as products being moved through stages in the R&D process. For some items, though, development may extend outside the organization, such as the growing awareness and interest of potential customers, and the continued influence of former customers.
How does this influence strategic thinking?
Appraising competitors often involves assessing their strengths and weaknesses in some way, comparable to parts of the SWOT approach that management might use to assess their own business. But such approaches are qualitative and high-level, and quite inadequate for designing and implementing specific competitive campaigns. A more rigorous approach …
Strategy very often includes a need to beat competitors as well as running our own business well, and we have long understood how competitive forces affect industry profitability. Those forces include not just existing direct competitors, but customers’ buying power, suppliers’ control of key inputs, and pressure from substitute products and new competitors. Firms can and do try to manipulate those forces to support stronger profits, for example by getting their customers locked-in to buying from them in some way.
But you can go further…