Why business ignores the business schools

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This FT article regrettably makes public what can no longer be kept as private grief within the business schools – and Strategy is amongst the wp_ offenders !
There’s no gentle way to say this – virtually no-one uses the ‘tools’ we teach, because they don’t do anything useful. Take a look at the latest survey of management tools by consultants Bain & Co. The only strategy ‘tools’ mentioned [‘strategic planning’ and ‘growth strategy tools’] aren’t tools at all, but things managers feel they ought to be doing.

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