This blog on Twitter – and the Columbus theory of strategy!

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Just set this up, so you can get a short [140 character] start to each post on your mobile etc. www.twitter.com/kimwarren – if you find this or the blog useful, do tell your friends. BTW this reminds me of the Columbus theory of strategy.

It is widely believed that¬†Columbus did not set out to find the New World, but to look for a new route to the East Indies. [Although there’s a suspicion from 1421: the year China discovered the world that he may have been aware of the new continent – but we can ignore that for the sake of a good insight]. Having found the New World, though, he and others did not ignore it, but set about exploiting it – and how.

The same can happen in strategy – we start out after one opportunity, but fall over another one instead. Twitter was promoted as a micro social networking service for consumers. I fell over it, though, when looking for something and found that corporates were using it for real business benefit, which is perhaps a better opportunity.

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