Analytics: the New path to Value reports on what leading firms are doing with analytics. It offers five big recommendations. Whilst reasonable enough, they raise more questions than answers:
- Focus on the biggest and highest value opportunities – should be easy enough in most cases, though blind-spots are common .. e.g. if you don’t know how to destroy competitors, the option is not likely to feature in the identified opportunities.
- Within each opportunity, start with questions, not data – right, ...
