Models help Behavioural Strategy (BS)

Posted by:

BS says complex data, mental biases and emotions make good strategy choices hard to achieve, but these are not ‘givens’ or independent. An interesting debate at EURAM among academics who have studied these issues for decades rather implied

  • … that our ability to make sense of complex information is fundamentally limited (especially in Strategy with its multiplicity of elements and interconnectedness) … but it can be radically improved by better representation – even simplistic Balanced Scorecards help a lot.
  • … that biases are simply ...
Continue Reading →
0

System dynamics transforms Coca-Cola brand planning

Posted by:

A great article by Ram Krishnamurthy, Group Director, Marketing Strategy & Insights at Coca-Cola + others … see more on Vittorio Raimondi and Dave Exelby who head the work. As Krishnamurthy says . “The benefits go beyond the forecasts … it is about enabling foresight – the ability to create plausible quantified scenarios and to provide sufficient clues on how to realize the chosen strategic path. Driven by the ...

Continue Reading →
0

HR with data

Posted by:

Organisation View‘s Andrew Marritt tells me top firms’ want to model workforce planning and talent pipelines, reflecting increasingly data-driven HR management. Syngenta, ABB, Nestlé and others have very large teams across multiple functions and business units, and small changes to hiring, turnover, promotion, transfer and age profiles make a big difference to their ability to grow and support their businesses … and management in other functions expect HR to figure out what to do, not just to meet short-term needs ...

Continue Reading →
0

Health: less “R”, more “D”

Posted by:

Much modeling is done in NHS to understand issues, but few developed solutions on offer.

I just left the Press launch for the Cumberland Initiative – an effort to bring clinicians, academics and business people together to use modeling to tackle NHS issues – especially the crisis in A&E [emergency or unscheduled care]. A great aim, but modeling has already clarified many issues for many years; ambulance scheduling, resourcing for dementia treatment, stroke-response … and emergency admissions. So it looks ...

Continue Reading →
0

Managing messes

Posted by:

Making the Most of Mess suggests we manage strategy/policy the same way control engineers manage complex physical systems … which is exactly what system dynamics has made possible for the last 50 years, since it is precisely the use of control-theory principles for understanding and managing social systems. It has its limits but we can go a long, long way …

We may need first to clarify what we mean by “mess”. I haven’t been all through the book, but ...

Continue Reading →
0