More on green consumers

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Following my recent post on Tim Devinney’s great work on the realities of green consumer behaviour, see ‘Helping green products grow‘ in McKinsey quarterly. it seems there are barriers that can be broken down at each stage of the purchasing process. Coping with [or taking advantage of] green pressures is clearly going to be a key skill for strategic business management, so it’s worth checking out suggestions like these.

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