Kim Warren on Strategy
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Candidate for the most dangerous strategy article ever?
I am reminded of what may be one of the most dangerous articles on competitive strategy I ever read. ‘Hardball: Five Killer Strategies for Trouncing the Competition.’, Stalk and Lachenauer, Harvard Business Review, April 2004, pp. 62-71. This urges management to deploy five strategies ‘in bursts of ruthless intensity’:
- devastate rivals’ profit sanctuaries
- plagiarise with pride
- deceive the competition
- unleash massive and overwhelming force
- raise competitors’ costs.
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