Understanding customer churn

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Great seminar last week by my colleague Bruce Hardie at London Business School on the complications involved in the simple idea of customer churn. Bruce probably knows more than most experts how to extract useful information on the issues from corporate systems. A few key messages I heard …

Bruce feels the word ‘churn’ should only be used for customer relationships based on contracts, e.g. in banking, mobile phones, media subscriptions. It’s not always simple, even then – many people ...

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Three booklets re-launching soon

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I’ve just sent off for re-release to Business Expert Press 2 of 3 strategy dynamics booklets I thought had died. I wrote ‘The Critical Path‘ and ‘People Power‘ a few years back [samples at these links – new edns will be updated] , and published with folk who turned out useless [and cost me tons of money – grrrr! FYI they moved on to Marshall Cavendish, so authors watch out!].

BEP’s focus is great – they ...

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