Getting better value from the value-curve

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An example of a framework with widespread relevance … Just had an enquiry from a professor taking the online course, wanting to know if the customer ‘choice pipeline‘ and loyalty states could help assess the impact of a summer school initiative on reducing the high drop-out rate of students.

A framework I need to add to the course is the concept of the value-curve. It is usually used in a crude way to understand why some companies ...
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Strategy Dynamics Briefing 33: The resource quality-curve and product functionality

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When introducing new products and services, firms race to provide sufficient functionality to make them useful enough for customers to buy. As usage rises, suppliers compete by “improving” their products — adding to the sheer number of features included (figure 1). In effect, functionality for such products and services lies behind the user benefits captured by the value curve of reasons why customers choose the product and stick with it rather than switching to rival products.

Figure 1: Increasing ...
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