Intermediaries give rise to powerful type-3 rivalry, both in B2C and B2B cases. Often, a key objective for suppliers is to capture more share of the intermediaries’ attention, […]
Briefing / Strategy
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Strategy Dynamics Briefing 53: Type-3 rivalry for disloyal customers
In many markets it is hard to make customers loyal, so few can be described as being ‘our‘ customers. Many coffee store users certainly do not use a […]
Briefing / Strategy
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Strategy Dynamics Briefing 52: When type-1 and type-2 rivalry operate together
It is rare for any type of rivalry to operate entirely alone…