Markets are often in a process of emergence, when new potential customers develop, driven by product and/or price improvements offered by suppliers, as well as by political, economic, […]
Briefing / Strategy
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Strategy Dynamics Briefing 52: When type-1 and type-2 rivalry operate together
It is rare for any type of rivalry to operate entirely alone…
Briefing / Strategy
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Strategy Dynamics Briefing 50: Type-1 rivalry – developing potential customers
The three types of rivalry from Briefing 49 can best be explained with a simplified example… Two new coffee-shops open …