Seismic shifts in demand

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Though over-hyping of strategy issues is unhelpful, some radical changes do need dealing with. In Taking Advantage of Tumultuous Times: Claiming the Future, Eamonn Kelly, a Monitor partner, highlights a few big shifts. Most of the discussion is general and it’s not clear exactly what management should do, but one issue – the vast numbers of emerging consumers – can be evaluated and built into strategic plans. There is a simple reason this trend can trigger ‘siesmic shifts’ in demand – if ...

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Greenspan, sub-prime and tipping points

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Interesting to hear Alan Greenspan lay the blame for the scale of US troubles right at the door of the sub-prime idiocy. Since I commented on this, others have insisted it’s much more complicated than this – maybe , but don’t underestimate the power of that much misunderstood phenomenon – tipping points.

As commonly understood, and indeed as explained in Michael Gladwell’s popular book, it’s all about the take-off of self-reinforcing effects. But there’s a much more powerful source of tipping points – ...

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