My students, whether young or ‘mature’, have usually had to write up for me what their digital-twin models do and outline their resulting recommendations. And I always tell […]
digital twin business models / Strategy
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The value of digital twin models in non-business cases
Digital twin models can play a pivotal role in non-business settings, from public services to charitable organizations, and a myriad of non-profit agencies. Just follow the same principles and method for building digital-twin business models.
digital twin business models / Strategy
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“There are a million reasons for falling profits” – No, just one!
I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the […]
digital twin business models / Strategy
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The value of a business, its projects, initiatives and strategy.
Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model […]
digital twin business models / Strategy
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Three sources of sales growth
One of the simplest but most powerful frameworks in the Strategy Dynamics method is the structure that drives sales growth. An example shows how this works … A […]