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Strategy insights and living business models

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business models / digital twins

Don’t frighten the horses! Let your digital-twin model “tell the story”

Posted on: October 10, 2023October 10, 2023

My students, whether young or ‘mature’, have usually had to write up for me what their digital-twin models do and outline their resulting recommendations. And I always tell […]

digital twin business models / Strategy

The value of digital twin models in non-business cases

Posted on: September 27, 2023October 4, 2023

Digital twin models can play a pivotal role in non-business settings, from public services to charitable organizations, and a myriad of non-profit agencies. Just follow the same principles and method for building digital-twin business models.

digital twin business models / Strategy

“There are a million reasons for falling profits” – No, just one!

Posted on: September 27, 2023October 4, 2023

I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the […]

digital twin business models / Strategy

The value of a business, its projects, initiatives and strategy.

Posted on: September 25, 2023September 26, 2023

Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model […]

digital twin business models / Strategy

Three sources of sales growth

Posted on: September 21, 2023September 21, 2023

One of the simplest but most powerful frameworks in the Strategy Dynamics method is the structure that drives sales growth. An example shows how this works … A […]

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