Kim Warren on Strategy

Strategy insights and living business models

· Strategy

Strategy error by Kraft?

Kraft foods finally won control of Cadbury with a big £11.9 billion ($19.4b) offer. Warren Buffet, owner of 9% of Kraft, says it’s a bad deal – and he’s rarely wrong. Will Kraft do the usual and try to extract ‘synergies’ by slashing costs, or deliver real value by leveraging the…

Kim Warren

acquisition, analysts, Cadbury, cash flow, Kraft, synergies, Warren Buffet

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