It probably dismays strategy academics and experts to know, as they surely do, that their deeply researched and sophisticated frameworks and methods are little used by real-world leadership…

Appraising competitors often involves assessing their strengths and weaknesses in some way, comparable to parts of the SWOT approach that management might use to assess their own business. But such approaches are qualitative and high-level, and quite inadequate for designing and implementing specific competitive campaigns. A more rigorous approach …