Kim Warren on Strategy

Strategy insights and living business models

· Briefing

Strategy Dynamics Briefing 35: Undermining a competitor

Appraising competitors often involves assessing their strengths and weaknesses in some way, comparable to parts of the SWOT approach that management might use to assess their own business. But such approaches are qualitative and high-level, and quite inadequate for designing and implementing specific competitive campaigns. A more rigorous approach …

Kim Warren

competitor analysis, profit curves, Strengths and weaknesses, SWOT, undermining a competitor

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image