Kim Warren on Strategy
Strategy insights and living business models
Planning and managing strategic change [C] - transition the staffing
A recent post explained how full strategic change may become essential when technology or other factors threaten to make our current business model obsolete. And the latest post…
Extend your strategy - don't re-invent it
I have made the case before that successful companies do not keep changing their mind about what they do (See ‘position’ is not strategy). What follows is intentionally…
Intangible business factors are NOT 'qualitative'
A partner in a top strategy consulting firm once told me … “We don’t bother with intangibles in our client work – they are undetectable, unmeasurable, and unmanageable“…
Get real about the price-elasticity of demand
Most readers probably recognise this “economics-101” standard price-elasticity curve. Unfortunately, it only gets anywhere near realistic in the very special case of anonymous commodity markets, so is not…
Use the Value Curve to grow customers and sales
I explained last time how to use the customer groups/needs matrix to define and size business development opportunities (see here). I then promised to explain how to use…