digital twin business models / Strategy

The value of digital twin models in non-business cases

Posted on: September 27, 2023October 4, 2023

Digital twin models can play a pivotal role in non-business settings, from public services to charitable organizations, and a myriad of non-profit agencies. Just follow the same principles and method for building digital-twin business models.

digital twin business models / Strategy

“There are a million reasons for falling profits” – No, just one!

Posted on: September 27, 2023October 4, 2023

I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the […]

digital twin business models / Strategy / Views

Re-usable and continuing solutions: Most models are not Kleenex!

Posted on: September 20, 2023September 15, 2025

A McKinsey expert once told me “A dynamic model is like Kleenex – use it to fix an issue, then throw it away”. Now some digital twin business models […]

Strategy

Common structures and business models apply to MANY cases, making digital twins faster to build and more reliable

Posted on: September 18, 2023September 20, 2023

Some small causal structures arise and work reliably in many cases to capture how things change. And businesses in many sectors share completely standard structures. Using standard structures saves […]

Strategy

"How do I get to a digital-twin KPI-system from my current KPIs?"

Posted on: August 30, 2023September 15, 2025

I made the case in another post that a digital twin business model IS the KPI system that explains how the business is performing, and will likely perform […]

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