Strategy Dynamics Briefing 75: Common features of ‘intangibles’

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The story of the computer service company in Briefing 74 demonstrates common features of how psychological intangibles show up in organizations’ strategic performance. It is worth considering whether those same features arise in your case, how important each may be, and what you can do about them.

State of mind drives behavior. This is hardly news to the field of psychology, but our method makes explicit the link between some simple measures of how people feel and the rate at ...

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