Strategy Dynamics Briefing 67: Steering strategy and performance

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Although it is common to distinguish strategy development from strategy implementation, it is not generally advisable to develop strategy first, then switch to implementing it. Not only is it impossible to know everything in advance but conditions continue to change as events unfold. Our strategy will also cause competitors and customers to respond, giving rise to new challenges and opportunities, so the chosen strategy will inevitably need constant review.

This steering and adjustment of strategy should be handled with care, though. ...

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