(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework […]
Briefing / Strategy
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Strategy Dynamics Briefing 42: More extensions of the customer choice pipeline
Although the choice pipeline is most easily seen in fast-moving consumer products, it also shows up in many other situations… Where? Read on to find out!