Strategy

“Adoption” challenges are everywhere

Posted on: July 26, 2023January 20, 2025

(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework […]

Briefing / Strategy

Strategy Dynamics Briefing 42: More extensions of the customer choice pipeline

Posted on: July 3, 2012October 15, 2012

Although the choice pipeline is most easily seen in fast-moving consumer products, it also shows up in many other situations… Where? Read on to find out!

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Strategy Dynamics Essentials
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Strategic Management Dynamics
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