Kim Warren on Strategy

Strategy insights and living business models

· Briefing

Strategy Dynamics Briefing 20: The Bass Diffusion Model

A particularly common framework arises when the saturation of a limited opportunity combines with word-of-mouth between already active customers and potential customers. This captures well how new products “diffuse” into a market, a process first set out by Professor Frank Bass hence the framework’s title. Read on to find out more…

Kim Warren

Bass difusion model, consumerable vs durable products, growth rates, opportunities, Professor Frand Bass, resources decline, resources growth, s-shaped-growth

· Strategy

Tipping point for hybrid cars

In The Coming Boom in Hybrid Cars ‘in strategy+business makes out that sales of hybrid vehicles are following exactly what would be expected from ‘S-curve theory’ [?] – slow initial…

Kim Warren

diffusion, experience-curve, hybrid-cars, innovation, s-shaped-growth, strategic business management, strategic management, strategy+business, tipping-point

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image