Kim Warren on Strategy
Strategy insights and living business models
Strategy Dynamics Briefing 20: The Bass Diffusion Model
A particularly common framework arises when the saturation of a limited opportunity combines with word-of-mouth between already active customers and potential customers. This captures well how new products “diffuse” into a market, a process first set out by Professor Frank Bass hence the framework’s title. Read on to find out more…
Tipping point for hybrid cars
In The Coming Boom in Hybrid Cars ‘in strategy+business makes out that sales of hybrid vehicles are following exactly what would be expected from ‘S-curve theory’ [?] – slow initial…
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