Briefing / Strategy

Strategy Dynamics Breifing 7: Problems with typical approach to business planning and forecasting

Posted on: November 30, 2010October 16, 2012

Strategic planning generally aims to get to an estimate of future sales and profits, so how these items are estimated is critical. Join Kim Warren, in his 7th Briefings blog, as he discusses the problems associated with the typical approach to business planning and forecasting using the low-fare airline Ryanair as an example.

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