Strategy Dynamics Briefing 61: Rivalry in noncommercial cases

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Competition is widespread in public services and voluntary organizations, and is often similar to the rivalry for customers in business cases. Voluntary organizations must be clearly helpful to the beneficiaries of their services if they are to attract funding from donors, so any such organization with few such “customers” will lose out in the fundraising market. Other customer-like rivalry arises for political parties who compete for voters, and Churches who compete for followers.

Rivalry for staff occurs constantly amongst public ...

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