After all the years I have been using strategy dynamics, I still find myself shocked at the power of this most basic of questions.
Time after time, executives get completely new insights from asking about just three numbers…
- How much have we got?
- How quickly are we winning more?
- How quickly are we losing?
… whether it’s customers, staff, or some other critical resource.
Take the case of a branded pain-relief product in the mature US market. Despite some growth in people using this brand, market ...Continue Reading →