Strategy Dynamics Briefing 79: Quality-related intangibles

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“Quality management” has been of central importance to the outstandingly effective operation of huge numbers of admired companies. But quality is of considerably more importance than merely to make firms cost-efficient and reliable. Quality-related intangibles are of critical importance to the strategic progress of organizations. That is, it has a substantial impact on medium- to long-term development. Intangible quality-related resources show up in many forms:

  • Every aero engine that comes off the production lines comes with a large number of manufacturing ...
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