Strategy Dynamics Briefing 73: Intangible resources – getting some clarity

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We all know that ‘soft’ factors are important – we need motivation amongst our staff, reputation with potential customers, effective processes to get things done, good data that is up to date, and powerful capabilities for developing products, for example. Unfortunately, there is little agreement in strategy books and articles on what those soft items actually are, the categories into which they fall, or how they can be specified and measured.

We will spare you the review and analysis of ...

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