Briefing / Strategy

Strategy Dynamics Briefing 35: Undermining a competitor

Posted on: April 3, 2012October 15, 2012

Appraising competitors often involves assessing their strengths and weaknesses in some way, comparable to parts of the SWOT approach that management might use to assess their own business. But such approaches are qualitative and high-level, and quite inadequate for designing and implementing specific competitive campaigns. A more rigorous approach …

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Strategy Dynamics Essentials
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Strategic Management Dynamics
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