Yes ! What a result ! Some years ago UK satellite broadcaster BSkyB [aka ‘Sky’] boasted they would capture 10m subscribers by 2010. In 2004, my friend Suresh Mistry thought the number looked odd and worked out the ‘physics’ of what was happening. Here’s what he did [click to download slides and the 2005 model on this – you will need the mystrategy software reader …

There are about 23million UK homes effectively reachable for digital TV services ...