Kim Warren on Strategy

Strategy insights and living business models

· Briefing

Strategy Dynamics Briefing 40: The customer choice pipeline

Resources do not just develop within an organization, but may do so before becoming an active part of the business. For example, employees may have been aware of a potential employer for many years before choosing to seek employment, and this dynamic of building awareness and understanding can have a big impact on an employer’s success in hiring the people it needs. Read on to find out more…

Kim Warren

active customers, consumer choices, customer choice pipeline, customer development, potential customers

· Briefing

Strategy Dynamics Briefing 30: When resources bring access to others

One specially useful case where resource “attributes” arise is when one resource brings access to other potential resources, most often customers…

Kim Warren

access, Beefeater Microworld, generic structure, IKEA, LoFare Airlines, potential customers, resource attributes, resources, starbucks

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image