The three types of rivalry from Briefing 49 can best be explained with a simplified example… Two new coffee-shops open …

Resources do not just develop within an organization, but may do so before becoming an active part of the business. For example, employees may have been aware of a potential employer for many years before choosing to seek employment, and this dynamic of building awareness and understanding can have a big impact on an employer’s success in hiring the people it needs. Read on to find out more…

One specially useful case where resource “attributes” arise is when one resource brings access to other potential resources, most often customers…