Markets are often in a process of emergence, when new potential customers develop, driven by product and/or price improvements offered by suppliers, as well as by political, economic, […]
Briefing / Strategy
Posted on:
Strategy Dynamics Briefing 10: Defining, Specifying and Measuring Tangible Resources
A useful, but not exhaustive, checklist of tangible resources to start from is as follows: customers, products, production capacity, staff and cash. Since organizations exist to “supply” some form of “demand,” Kim”s 10th Briefing looks at demand-side resources first.