There seems to be quite an industry around “valuing” brands – which is a puzzle … The Coca-Cola company has a huge value, of which the soft-drinks business […]
digital twin business models / Strategy
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“There are a million reasons for falling profits” – No, just one!
I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the […]
Strategy
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All the KPIs you need in a digital twin dynamic business model
Most organisations have Key Performance Indicators or KPIs for top level performance-tracking – financials of course, but often other factors like sales growth and staff turnover. And many […]