Analytics: the New path to Value reports on what leading firms are doing with analytics. It offers five big recommendations. Whilst reasonable enough, they raise more questions than answers:

1. Focus on the biggest and highest value opportunities – should be easy enough in most cases, though blind-spots are common .. e.g. if you don’t know how to destroy competitors, the option is not likely to feature in the identified opportunities.
2. Within each opportunity, start with questions, not data – right, ...