Kim Warren on Strategy

Strategy insights and living business models

· Briefing

Strategy Dynamics Briefing 63: Rivalry example – low-fare airlines

Many airlines struggle for profitability because fares are so transparent and customers can so easily switch. Only the limited number of services that less busy travel routes can support limit this otherwise frictionless movement of customers’ choice. The customer rivalry frameworks from briefings 50-53 are therefore directly applicable to airlines…

Kim Warren

competition, customer rivaly, low fare airlines, rivalry, similar architectures

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