HBR explains how judgement underperforms simple algorithms for many issues – strategy algorithms exist, at least implicitly.

Recent decades have seen human intuition progressively replaced with proven rules, procedures or algorithms for increasingly complex tasks. Long ago, truck deliveries were scheduled by the logistics manager, and airline prices set by pricing staff – both are now automated. And this phenomenon now goes on to more subtle issues, such as bank credit scores, and marketing tactics driven by behavioural insights from big ...