Good old tools still help

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You would expect knowledge in a professional field to accumulate – what we use today being built on what was known and used in the past. Strategy often doesn’t feel like that – a new fad gets promoted, then falls away as the next one comes along. So it’s a good reminder that one such tool is still helpful – if used with very great care!

The GE-McKinsey nine-box matrix helps identify which business units in a corporate entity ...

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