Kim Warren on Strategy

Strategy insights and living business models

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Physics 1 : Ego 0 at Sky TV

Yes ! What a result ! Some years ago UK satellite broadcaster BSkyB [aka ‘Sky’] boasted they would capture 10m subscribers by 2010. In 2004, my friend Suresh Mistry thought the number looked odd and worked out the ‘physics’ of what was happening. Here’s what he did [click to download…

Kim Warren

bskyb, freeview, mystrategy, powerpoint slides, rivalry dynamics, simulation model, sky tv, Strategy, strategy dynamics, unrealistic objectives

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