Had a couple of interesting contacts on this last week. Seems senior executives in general certainly ‘want to do what’s right’, but face two difficulties. First, it’s not as obvious as it seems to know what the right thing is to do [think of the debates about exploiting cheap labour vs. destitution and poverty]. Secondly, it’s hard for CEOs to make the business case for doing things that seem to be just costly. We can help on both issues.

First, my ...