Kim Warren on Strategy

Strategy insights and living business models

· Briefing

Strategy Dynamics Briefing 58: Varying Customer Characteristics

Customers usually differ from each other on many factors – purchase rates, price sensitivity, switching costs, rationality, time to respond etc. – and these differences affect the dynamics…

Kim Warren

airlines, consumers, Customer Characteristics, customer groups, customers, electricity market

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image